top of page

Jeep Portal | Project

Jeep Website

Mobile_Jeep_Screen_Transitions.gif

OFF ROAD

Jeep Adventure Site

Jeep has always been synonymous with adventure, freedom, and performance. However, while its vehicles embraced cutting-edge technology, its online sales and service platform lagged behind. Customers found it difficult to explore vehicle options, book test drives, or schedule maintenance efficiently. Jeep needed a digital transformation—one that aligned with its brand identity while enhancing the overall customer experience.

​

This is the story of how we reimagined the Jeep sales and service experience, creating a seamless, intuitive, and engaging digital platform for Jeep enthusiasts.

THE CHALLENGE

The challenge was clear: design a modern, user-friendly platform
that simplified the buying and servicing journey
while reflecting the spirit of the Jeep brand.

RESEARCH & INSIGHTS

Competitive Analysis

We examined digital experiences offered by competitors like Ford, Toyota, and Land Rover identifying best practices in online vehicle customization, service scheduling, and lead generation.

Jeep Mobile Features.png

THE DESIGN PROCESS

With these insights in mind, we crafted a new digital experience for Jeep customers, focusing on clarity, efficiency, and engagement.

REDEFINING NAVIGATION
& USERFLOW

Designed a clear, structured menu with intuitive categories for vehicles, services, and financing options.
 

Created a guided shopping experience that helped users compare models, customize features, and calculate payments.

DEVELOPING A VIRTUAL
SHOWROOM

Implemented 3D vehicle customization, allowing users to change colors, trims, and accessories in real time.

​

Provided detailed feature breakdowns with interactive tooltips for better understanding.

ENHANCING
THE SERVICE BOOKING SYSTEM

Built a streamlined scheduling tool that displayed available time slots at local dealerships.

​

Integrated automated reminders and notifications to reduce missed appointments.

MOBILE FIRST-DESIGN & ACCESIBILLITY

Designed a fully responsive platform, ensuring seamless use across all devices.

​

Improved loading speed and readability for a frictionless mobile experience.

OUTCOME

The redesigned Jeep Sales & Services
Platform delivered measurable success

45%

USER ENGAGEMENT 
INCREASED

with customers spending
more time customizing and exploring vehicles.

30%

CONVERSION RATES IMPROVED

with more users completing test drive and service bookings.

50%

MOBILE
TRAFFIC

thanks to improved
responsiveness and usability.

61%

CUSTOMER SATISFACTION SCORE

¡ncrease with users praising the intuitive navigation and customization features.

Jeep_Mobile_Screens.gif

FINDINGS

LEASONS
LEARNED

User research is key

Understanding real user needs ensured our design choices had a direct impact.

Personalization enhances engagement

Giving users the ability to visualize and configure their ideal Jeep improved conversion rates.

Simplicity drives results

Streamlining the purchase and service booking process led to higher completion rates.

NEXT STEPS

AI-Powered Assistance: Implement chatbots to provide real-time guidance and support.​

Augmented Reality (AR) Integration: Allow users to visualize Jeep vehicles in their own driveways.

Deeper Data Analytics: Use behavior tracking to further refine user experience.

bottom of page