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MARKETPLACE | Project

YAPE MARKETPLACE

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Enhancing Yape Marketplace

A Seamless Experience for Buyers & Sellers

Yape, a leading digital wallet platform, aimed to expand its ecosystem by integrating a peer-to-peer (P2P) marketplace, allowing users to buy and sell products and services seamlessly within the app. However, introducing a marketplace within an existing financial platform posed challenges in UX architecture, navigation, and user trust.

As a Senior UX Designer & Researcher, I led the effort to design a scalable and intuitive marketplace experience, ensuring that users could easily list, discover, and purchase items while maintaining security and ease of use. The project involved in-depth research, user testing, and a complete UX/UI overhaul, culminating in a marketplace that felt native, engaging, and frictionless.

THE CHALLENGE

Integrating a fully functional marketplace into a payments-focused platform came with key challenges:

Research & Insights

Understanding User Needs

Before diving into design, we conducted comprehensive UX research to identify pain points and user expectations.

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THE DESIGN PROCESS

The design process focused on building an intuitive, engaging, and scalable marketplace:

Heuristic Analysis & Wireframing

Conducted a heuristic evaluation of Yape’s existing UI/UX, identifying usability issues that needed to be resolved before expanding the platform.

UX & UI Enhancements

Developed wireframes and user flows, mapping out the buyer/seller experience and ensuring intuitive interactions.

BENCHMARKING
AND COMPETITORS
ANALYSIS

Integrated a customizable homepage experience, showing recommended products based on user behavior.​​

OUTCOME

The new UX architecture, navigation, and design system significantly improved both user experience and operational efficiency:

45%

increase in user engagemenT

driven by personalized promotions and an optimized UX.

100%

Higher transaction volume

with sellers seeing an improvement in conversions due to better product visibility.

100%

A scalable and unified Design System

ensuring consistent UI elements across Yape’s ecosystem.

100%

Enhanced product discover
ability

leading to an increase in impulse purchases and repeat visits.

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FINDINGS

LEASONS
LEARNED

Personalized experiences drive engagement—targeted promotions and smart recommendations led to increased sales.

A robust UX process ensures smoother development—early heuristic analysis and wireframing prevented usability issues down the line.

Trust is fundamental—buyer protection, verified sellers, and transparency were critical in building marketplace credibility.

NEXT STEPS

Further refine AI-driven product recommendations for more accurate user targeting.

Introduce gamified loyalty features to enhance long-term engagement.

Improve seller tools to encourage more vendors to join and sustain marketplace growth.

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